CCHF Launches "Join the WEDGE" Billboard to Call Patients and Doctors to Health Freedom

For Immediate Release
August 23, 2022

John Sonnen, Communications Manager,, 651-382-6158


CCHF Launches “Join The WEDGE” Billboard to
Call Patients and Doctors to Health Freedom

The WEDGE is a Nationwide, Free-Trade Zone for Medical Care

ST. PAUL, Minn. —  With the Minnesota State Fair about to begin, Citizens’ Council for Health Freedom (CCHF) has put up a new billboard on nearby I-94 to invite patients and doctors to join The Wedge of Health Freedom®, also known as The WEDGE (  

The WEDGE is a free, nationwide, online directory of cash-based practices at every level that includes family doctors, surgeons, specialists, pharmacies, telehealth providers, urgent care, and dentists. These practitioners work in the patient’s best interest, independent of third-party control, free to give their best care and counsel, accepting only cash, check or charge payments. 

The WEDGE is the foundation of CCHF’s campaign to build a new framework for health freedom that is patient-centered, privacy-focused, and affordable. It will be cash-based at every level and includes medical indemnity policies that pay the patient, who will then pay the doctor and the hospital, providing full price transparency. 

“It’s time to go back to affordable prices, patient-centeredness, price competition, real insurance, and no outside interference,” said CCHF President and Co-founder Twila Brase, RN, PHN. “Patient health is jeopardized today because too many doctors are not in charge of medical decisions. Government and corporate health care systems make the rules and dictate the practice of medicine, limiting access to care. That’s why CCHF is inviting all patients and doctors to join The WEDGE by going to” 

The CCHF billboard is located on Interstate 94 between Minneapolis and Saint Paul, visible to those driving east toward Saint Paul on I-94. It is prominently placed on the north (left) side of the freeway near the Cretin-Vandalia exit.  

This is CCHF’s third billboard campaign, and its second billboard aimed at State Fair attendees. The previous billboard campaign, launched in 2021, was posted in 26 locations across the nation.  

The Wedge of Health Freedom® offers an affordable alternative for patients seeking personalized care and for doctors who want to use their skills and clinical judgement ethically and in the best interest of their patients without outside interference.

About Citizens’ Council for Health Freedom: 

CCHF maintains a patient-centered, privacy-focused, free-market perspective. CCHF has worked in its home state of Minnesota and at the national level for more than 20 years to protect health care choices, individualized patient care, and medical and genetic privacy rights. CCHF airs the “Health Freedom Minute” on more than 870 radio stations each weekday. In 2016, CCHF launched The Wedge of Health Freedom®, an online directory of direct-pay practices ( In 2018, CCHF published “Big Brother in the Exam Room: The Dangerous Truth About Electronic Health Records.”



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